It tends to be painful, cause sensitivity, or become an extensive and uncomfortable process at the dentist's office.

We were convinced that there had to be a more effective alternative for teeth whitening. Therefore, we embarked on thorough research, consulted with professionals, and acquired deep knowledge about traditional teeth whitening techniques. The root of the problem? Peroxide."

Our goal was simple:

Develop a home teeth whitening system that achieved the same effectiveness as peroxide but without the annoying side effects. In 2014, we introduced our first teeth whitening kit. The kit met all the requirements. It was safe, easy to use, and completely peroxide-free.

We are forging the path towards the future of dental care, progressing step by step.
We're in the lab daily, learning from our community and top dentists to create safe and effective dental products, backed by science.

PureSmile Research

Explore what happens behind the scenes in the process of taking care of your smile.

Welcome to PureSmile Research, the place where we carry out the development, evaluation, and testing of our products.

We introduce the PureSmile Research Center. All our research, formulation, and product testing are conducted in-house at our headquarters through our own PureSmile Research Center

How teeth whitening works

What does the teeth whitening procedure involve?

Teeth whitening focuses on reversing discoloration and staining of the teeth, which originate from various dyes and pigments that adhere to the organic structure of the tooth. To achieve this, two main approaches are typically used: physical removal and chemical whitening.

Physical removal targets surface staining of the teeth, meaning the stains that are located on the tooth's surface. This process is carried out using abrasive methods that act on these daily stains. In contrast, chemical whitening is effective for both superficial stains and stains embedded in the dental enamel, making it the most common and effective method for achieving teeth whitening.

How teeth whitening works

So, how does the chemical whitening process work to remove stains from the teeth?

Dental whitening using chemical agents induces oxidation of stains and alters the molecules responsible for dental pigmentation. In simple terms, the whitening agents penetrate through the dental enamel and break down these molecules into smaller, simpler forms. The smaller the resulting molecule, the lighter the tooth's shade, ultimately resulting in a whiter smile.

Some common whitening agents include hydrogen peroxide, carbamide peroxide, and phthalimidoperoxycaproic acid, known as PAP.

What sets PAP+ apart from the rest?

We have invested numerous years perfecting an exceptional formulation process that maximizes the benefits of PAP while preserving its stability. As a result, we introduce PAP+, a highly effective formula for teeth whitening, free from unwanted side effects.

Additionally, we have incorporated various complementary ingredients into PAP+ that not only whiten teeth but also promote dental remineralization and address previous sensitivity issues. These ingredients include potassium citrate and hydroxyapatite.

What is the distinction between peroxide and PAP in teeth whitening?

Both PAP-based teeth whitening treatment and whitening procedures using peroxide harness oxidative action to break down stains and achieve teeth lightening.

In the peroxide whitening process, substances called free radicals are released. These free radicals have the ability to attack organic molecules, reducing discoloration but also carrying the potential for unwanted side effects, such as dental sensitivity, gum irritation, and demineralization.

On the other hand, PAP reacts similarly with stains on the teeth but without the release of free radicals. This means that the molecules responsible for discoloration break down safely, without any risk of sensitivity, discomfort, or damage

Why isn't PAP more widely used?

The primary reason why most dentists continue to opt for peroxide-based whitening treatments in their practices is that professional in-chair application tends to limit side effects related to the oxidation of free radicals. However, with the increasing availability and popularity of peroxide-based whitening products for at-home use, the safety of these treatments raises questions.

The use of PAP has not been widely adopted by dental professionals, in part due to challenges related to its formulation and stability. The higher the pH level of PAP, the more effective it is. Unfortunately, this also means that the formula loses its effectiveness in a short period of time."